Design Studio MiMi was founded in 2014 in Samara (Russia). The main idea was the production of unusual things which bring people aesthetic pleasure and usefulness. In the first development were 18 different products: leather, wood, plexiglas, etc. At the fairs it became clear that the best-selling product was the key holder "Happy Family", it was sold out in the first 4 hours of sales. They were the first mass product of the MiMi brand.

Key holders were sold well, but the low cost was a limiting factor, because we had to sell a very large quantity to have sufficient profit. When we have worked with almost all major sellers of unusual gifts in Russia, it was decided to offer our products for export.

Our managers sent out more than 1000 commercial offers for various wholesale companies around the world that were found on the Internet. As a result, we had received several responses. Then there was a long process of coordinating samples, trial lots and details of exports. We had to completely revise the pricing. it was necessary to take into account the expensive delivery, import taxes and margin of distributors. Nevertheless, sales of key holders were good enough and we received the first orders. The fall in the ruble exchange rate, at that time, was a good help for increasing exports.

Sales have grown, but for a real breakthrough we needed a product that we could be proud of. And we began to look for it.

Our attention was attracted by wall stickers. The most popular were the world maps. But we have seen a number of disadvantages:

• low quality,
• thin material, which looked awful on uneven walls,
• inconvenience of sticking it on the wall.

We set ourselves the goal of developing a world map that would be the best on the market. We wanted to make the maximum detailing and make the map from the material which looks equally great on different walls. As a result, we cut it out of a 3 mm HDF (high density fiberboard). But we were faced with the fact that it was very difficult to find the right packaging, because the continents were very large. We decided to cut the continents by countries and we were surprised how exciting it was to collect them together. We realized that we had developed something new: a stylish decoration for the wall + a fascinating puzzle. For the finalization of the idea, we spent 8 months and 3 times our samples were returned with the mark "finalize". As a result, in 2016 we presented the WORLD MAP TRUE PUZZLE to the world.

Almost from the first days our World Map True Puzzle began to beat all records of sales. People bought it as an unusual gift, like a new type of puzzle, and most importantly, as a stylish decoration for home and office. Some companies engaged in international business ordered 200 pieces to present maps to their employees and partners.

However, we found out that many people did not want to collect a puzzle but just wanted a "Stylish Map on the wall." Therefore, we decided to make an another option. As a result, we removed all the elements necessary to collect the puzzle and concentrated on a simple and convenient process of gluing a new map to the wall. We also liked the idea of making new tags for visited countries as on Google maps, which can not only mark countries, but also fix photos from travels directly to the map.

In the end, after 4 months of development, we presented WORLD MAP WALL DECORATION, in which we invested all the best we had learned in 3 years. Due to optimization, Wall Decoration became much cheaper than True Puzzle, which made the product popular.

MiMi products are on sale in 20 countries. Sales are growing by 200% every year. 2-4 new products are added to our range in a year. There is an active expansion of the market in the US, for example, on Amazon. The company launches its own retail sales network in the Russian Federation.

We will be happy to answer all your questions by mail sales@mimistore.ru or phone +7 (499) 40-40-230